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AMO's first exhibition design in Beijing explores different modes of selfie-culture

China - Aug 10, 2018 - 02:09   732 views

AMO, the research branch of OMA, has completed its first exhibition design at Beijing’s 798 Art Factory with mirrored walls, circular rooms, colorful panels and a series of screened-images to explore different modes of contemporary selfie-culture through art and media. 

Image © Bian Jie

Called True Me, the exhibition is jointly organized by by app developer Meitu and the Beijing Contemporary Arts Foundation on the occasion of the launch of Meitu’s new logo. The exhibition extends AMO’s interest in studying visual culture and translating this research into staged space such as exhibition designs, fashion show sets and retail interiors. 

Image © Bian Jie

The Meitu app enables its 1 billion users to retouch their selfie images, producing highly beautified, new expressions of the self. "The contradiction between this post-produced outer self and raw inner self forms the concept for the design of the exhibition spaces," said AMO. 

Image © Bian Jie

AMO divides the interior space into eight main spaces and each of them followa a different format and theme to reflect different modes of self-representation in physicality. A central corridor connects circular rooms and welcomes visitors into the show, where they encounter the hard reality of head to toe curved mirrors, reflecting their outer self.

Image © Bian Jie

The exhibition features various artworks by contemporary artist and photographers such as Chen Tianzhuo, Hou Ying, Lu Yang, Maleonn, Xie Haiwei, Ye Funa, teamLab and Theodore Bradley.

Image © Bian Jie

The exhibition is led by OMA Partner and Asia Director Chris van Duijn. The exhibition is also a part of various cultural projects designed at OMA’s Hong Kong office.

Image © Bian Jie

Image © Bian Jie

Image © Bian Jie

Image © OMA

Image © OMA

Image © OMA

Image © OMA

Image © OMA

AMO recently designed Prada's 2019 fashion stage with fully purple-colored interior, featuring transparent inflatable stools and bridal layout to create a "psychedelic" atmosphere. 

Top image © Bian Jie

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