It was not until the late Seventies that Social Sciences considered the term "modern" as a core concept for scholarly academic research. The usage of the word remained too vague and colloquial to enter Social Theory. The situation in the humanities was quite different. "Modern" has been a key concept for established areas of research and speculation, like the Literary Studies or the History of Art and Architecture, for the second half of the Twentieth Century.It was again in architectural theory../MORE

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It was not until the late Seventies that Social Sciences considered the term "modern" as a core concept for scholarly academic research. The usage of the word remained too vague and colloquial to enter Social Theory. The situation in the humanities was quite different. "Modern" has been a key concept for established areas of research and speculation, like the Literary Studies or the History of Art and Architecture, for the second half of the Twentieth Century.It was again in architectural theory that researchers for the first time realized that "The Modern" was neither a monolithic "Movement" nor a historically determined phenomenon. This was an example of biased historiography, selective sampling, creating heroes in epic narratives, inventing a direction for history and promoting it as a program. In the Seventies, Charles Jencks attempted to overthrow modernism with exactly the same tactics that Siegfried Giedion utilized in the Forties for creating it.