(Hrag Vartanian/Hyperallergic)

Social media has become a staple of museum communications plans, so we weren’t surprised to learn that the Los Angeles County Museum of Art (LACMA) became the first museum to join the Venice Beach–based social network last month. But why would this august museum decide to join this particular social network? Maybe because it’s the fourth most popular with US teens (behind Facebook, YouTube, and Instagram)? According to one stat, 43% of 12- to 24-year-olds use Snapchat at least once a day.

For those who don’t know, Snapchat is a smartphone-only social network that allows users to broadcast photos, video, or hybrid images to friends and fans around the world. While users can take photos or create short, 10-second videos that disappear directly after being viewed, they can also create composite “stories” that remain on the app for up to 24 hours and allow for repeated viewings....Continue Reading

> via Hyperallergic