Will.i.am photo via Ekocycle.The Movement

Will.i.am and The Coca-Cola Company have joined efforts to launch EKOCYCLE™ to inspire new things made in part from recycled materials.

The EKOCYCLE™ brand initiative supports recycling by helping consumers recognize that items they consider waste today may be a part of a lifestyle product they can use tomorrow. With a dedication to supporting a more sustainable environment, the EKOCYCLE™ brand initiative will identify products, such as assorted plastic bottles and aluminum cans, that can be repurposed into recycled content for fashionable and valuable lifestyle products. It will also encourage demand and use of recycled materials, and reinforce the importance of recycling finished products.

The EKOCYCLE™ Movement draws up 3 titles which are called Fashion,Music and Design and it collects all new stylists,names,icons to support the sustainability within this movement.Amont this stylists;Cristiano Minchio, CEO Vivienne Westwood,Koru Swimwear,Proof Eyewear are just one of them.

All Fashionistas,Designers,Music Lovers and Citizens are invited to take an action via The EKOCYCLE™ Movement.

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> via ekocyclemovement.com