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Will.i.am Enlists Zaha Hadid in Design Collaboration for New Wrist Wearable

United Kingdom Architecture News - Oct 20, 2014 - 10:24   2818 views

Will.i.am Enlists Zaha Hadid in Design Collaboration for New Wrist Wearable

Zaha Hadid and Will.i.am on stage at Wired 2014, picture by Michael Newington Gray via Wired.co.uk

Fashion and technology – two unlikely bedfellows that have been gaining increasing column inches of latethanks to the rise of branded wearables. So far, however, the results have been relatively unsuccessfulfrom a style perspective at least.

The problem, says musician and entrepreneur Will.i.am, is that devices are being made and the “fashion” is being sprinkled on top, rather than fashion being made and technology placed inside it.

Speaking at the Wired conference in London today, he said the industry needs to think from the angle of what a fashion house would do. “Let’s not think what a technological company would do, let’s bake technology in, but come from the perspective of a fashion house. What would Gucci, Louis Vuitton, Yves Saint Laurent do? What would Chanel do? What type of product would they put technology in to?”....Continue Reading

> via Forbes