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Chanel Selects an Architectural Wonder as the Location for Its Seoul Show

United Kingdom Architecture News - May 01, 2015 - 20:18   6548 views

Chanel Selects an Architectural Wonder as the Location for Its Seoul Show

The Dongdaemun Design Plaza in Seoul, Korea;Photography:Getty Images

The fashion won’t be the only star of Chanel’s Resort show in Seoul, South Korea, on May 4. Karl Lagerfeld and his team have selected Zaha Hadid’s Dongdaemun Design Plaza as the venue for the presentation.First opened to the public in April 2014, the building is no stranger to fashion—its undulating rooms and winding hallways have already played host to Seoul fashion week.Chanel’s decision to show its collection in Hadid’s latest creation is in line with high fashion’s current love affair with architecture. Two days after the Chanel show, Louis Vuitton will show its Resort collection in the equally futuristic Bob Hope Estate in Palm Springs, California, a counter to LV’s own feat of architecture, the Fondation Louis Vuitton designed by Frank Gehry in the Bois du Boulogne in Paris. In New York, Max Mara collaborated with the Renzo Piano Building Workshop on a Whitney-inspired handbag; in Milan, Prada is working with Rem Koolhaas on an art center.....Continue Reading

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